Overview

The growth of rETH minting has historically been constrained by two major factors: limitations on node operators and intense external competition. Previously, the requirement to stake RPL as collateral for operating a minipool created a bottleneck in expanding the supply of rETH. However, with the recent minipool upgrade, the RPL requirement has been removed, allowing the full utilization of the deposit pool and enabling all previously accumulated ETH to be staked.

Despite this progress, a new challenge has emerged—the need to drive new rETH minting to maintain a competitive edge in the rapidly evolving staking landscape. External competitors continue to grow, and without sustained inflows of new ETH, rETH risks losing market share.

To address this, the Star Project is designed as a B2B-focused growth initiative targeting large ETH holders, including institutional protocols, DAOs, and foundations. By engaging directly with these entities, Star aims to incentivize and facilitate large-scale rETH minting, driving sustainable growth for Rocket Pool and strengthening its position in the liquid staking market.

Key Objectives

To achieve this, Star focuses on the following key objectives:

• Driving Large-Scale rETH Minting
  • Targeting high-value partners with substantial ETH holdings.
  • Streamlining the onboarding process for DAOs and institutional protocols.
  • Providing tailored support to facilitate rETH adoption.
• Maintaining High-Efficiency Incentives
  • Designing competitive and sustainable incentive structures.
  • Aligning incentives with long-term protocol growth rather than short-term rewards.
  • Reducing inefficiencies in capital deployment to maximize returns for stakeholders.
• Strengthening rETH’s Market Position
  • Ensuring rETH remains a top choice among liquid staking solutions.
  • Addressing competitive pressures by improving accessibility and benefits.
  • Enhancing partnerships to solidify rETH’s role within DeFi and institutional staking.
• Optimizing the Sales and Engagement Process
  • Establishing a structured B2B outreach strategy.
  • Developing clear frameworks for evaluating and onboarding new partners.
  • Leveraging data-driven insights to refine engagement tactics.

Target User

• Foundations: Ethereum Foundation, Layer 2 Foundations (e.g., Optimism, Arbitrum, StarkNet, zkSync, etc.).
• Protocols: Revenue-generating DeFi protocols that accumulate ETH as part of their operations.
• DAOs: Investment and treasury management DAOs that allocate assets to maximize returns.
• ETFs: Potential ETH ETF partners