Sales Funnel & Workflow

Acquisition

• Inbound:
  • Organic interest from DAOs, protocols, and foundations.
  • Referrals from existing partners and Rocket Pool community members.
  • Marketing-driven leads from conferences, articles, and social media outreach.
  • Interest generated through governance discussions in DAO forums.
• Outbound:
  • Direct outreach to key stakeholders in DAOs, protocols, and institutional entities.
  • Engagement through governance proposals and treasury management discussions.

Deal lifecycle

• Lead
  • A potential DAO, protocol, or foundation is identified as a good fit.
  • Data gathering
• Qualified: Verified interest in liquid staking and treasury optimization.
• Contact Made: Outreach initiated via email, calls, or governance proposal discussions.
• Proposal Made: Incentives, potential revenue-sharing models, and strategic benefits presented.
• Negotiations Started:
  • Addressing objections, including peg stability and liquidity concerns.
  • Customizing terms, incentives, and potential collaborations.
• Closed
  • Won: rETH minting agreement reached, onboarding initiated.
  • Lost: Reason documented, follow-up strategy defined for future re-engagement.

Essential Data Fields & Metrics

Deal metadata

• ID
• Description
• Status
• Assign
• Estimated ETH
• Due Date