Sales Funnel & Workflow

Acquisition
- Inbound:
- Organic interest from DAOs, protocols, and foundations.
- Referrals from existing partners and Rocket Pool community members.
- Marketing-driven leads from conferences, articles, and social media outreach.
- Interest generated through governance discussions in DAO forums.
- Outbound:
- Direct outreach to key stakeholders in DAOs, protocols, and institutional entities.
- Engagement through governance proposals and treasury management discussions.
Deal lifecycle
- Lead
- A potential DAO, protocol, or foundation is identified as a good fit.
- Data gathering
- Qualified: Verified interest in liquid staking and treasury optimization.
- Contact Made: Outreach initiated via email, calls, or governance proposal discussions.
- Proposal Made: Incentives, potential revenue-sharing models, and strategic benefits presented.
- Negotiations Started:
- Addressing objections, including peg stability and liquidity concerns.
- Customizing terms, incentives, and potential collaborations.
- Closed
- Won: rETH minting agreement reached, onboarding initiated.
- Lost: Reason documented, follow-up strategy defined for future re-engagement.
Essential Data Fields & Metrics
Deal metadata
- ID
- Description
- Status
- Assign
- Estimated ETH
- Due Date